The REVOLUTION is closer than you think
The history of film and video has been a constant search for better ways of capturing images. Thanks to massive advances in compression technology, film makers have enjoyed ever higher picture quality from simpler, easier-to-use formats which can store data more efficiently. In short, film to video and onto IT acquisition has become a quest for convenience as well as quality.

 Panasonic has introduced AVCCAM, a line of next generation, affordable HD camcorders that offer incredible advantages over tape-based, MPEG-2 HDV systems. AVCCAM opens up a new world of creative possibilities for event videographers, schools, churches, website producers, law enforcement and much more.

The main characteristics of AVCHD
AVCHD (Advanced Video Codec High Definition) is a high-definition compression system. It is a highly efficient video encoder and decoder, or “codec”, based on MPEG-4 AVC (H.264). This means increased image quality moving forward and far superior to MPEG-2 encoding (used in the HDV format). AVCHD uses future-forward compression!

As fast and simple as using a digital still camera, an AVCHD camcorder records high definition video directly on readily available SDHC memory cards. AVCHD camcorders have no moving parts, direct recording to Memory Cards is extremely reliable and there is no possibility for drop-outs or head clogs.